Craig Wilson on LinkedIn: Personal Branding for Lawyers: Why it’s important and how to do it (2024)

Marketing Tips for Solo Law Firms to Grow Your PracticeCompetition in the legal industry is fierce especially for micro forms. It’s crucial for solo law firms to have effective marketing strategies in place to grow their practice. With the right techniques, solo practitioners can attract potential clients, increase their online visibility, and establish themselves as trusted legal experts.In this article, we will explore several marketing tips specifically tailored for solo law firms to help them thrive. >>https://lnkd.in/giwYbfFX

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WE'RE HIRINGDigital Account Manager: Marketing Agency. Full-time. Remote.We’re looking for the next digital marketing star to work with our diverse range of clients across Australia and New Zealand.Sticky is a results-driven digital marketing agency based in Newcastle, Australia with clients around the globe. We’re a team of highly experienced marketers who exist to help companies grow faster with more effective, more measurable marketing. Unlike the typical agency structure with layers of management staff, Sticky has an agile approach which allows us to assemble the right team for each client, campaign or project.At Sticky, we don’t just pay lip service to work/life balance, we insist on it. No crushing deadlines. No late hours. No after hours emails. We believe in getting the work done as efficiently as possible so we can enjoy life without the additional stress of work. We’re a deliberately small team where each person plays an important and valuable part in our client’s success.We believe work-from-home offers a better lifestyle for our team; live where you want rather than based on where the office is, no wasted time commuting, less unnecessary meetings and interruptions, more time for you and your family when it matters.Read more >>https://lnkd.in/g_K2g_BM

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How to get more blog traffic for your businessI recently posted how blogging is still relevant and actually helps your SEO strategy. But it’s even better if you can maximise the number of people reading your posts and engaging with your business.So, here are several ways to get more traffic to your blog: >>https://lnkd.in/geXxVHJm

How blogging helps your SEOIn recent years blogging has fallen in popularity due to the rise of other social networks. But blogging is still relevant. It remains a popular way for individuals and businesses to share information, express their opinions, and build an online presence. It is also a key component of an effective SEO strategy.Blogging can help SEO in several ways, including: >>https://lnkd.in/gQnwCbke

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How to Do a Content Audit for Your Law FirmA content audit is an essential process for any law firm looking to optimise their online presence and improve their overall marketing strategy. By conducting a thorough analysis and evaluation of your website’s content, you can identify areas of improvement, streamline your messaging, and enhance user experience.In this guide, we will delve into what a content audit entails, why it is crucial for your law firm, and provide a step-by-step approach to help you conduct a content audit effectively.https://lnkd.in/gTHgRT6Z

How to optimise your website speed for SEOWebsite speed optimisation is an important aspect of SEO because it can affect a website’s user experience and search engine rankings.Search engines tend to mark down slower websites which can dramatically affect your rankings and traffic.Here are some steps that can be taken to optimise website speed >>https://lnkd.in/gUwrWWVE

How to create an SEO campaign for lead generationRanking high in search isn’t all about website traffic, it also needs to deliver tangible results…like enquiries and leads and sales. That’s why we need to go beyond basic SEO concepts and create campaigns that generate leads.Creating an SEO campaign for lead generation involves a combination of technical optimisation, content creation, and link building strategies.Here are some steps that can be taken to create an effective SEO campaign for lead generation: >>https://lnkd.in/gTzTgat8

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How to Get Google to Index Your Law Firm’s WebsiteGetting your website indexed by Google is crucial if you want to increase its visibility and reach a wider audience. When your site is indexed, it means that Google has crawled and added it to its database, making it eligible to appear in search results.In this article, we will discuss why submitting your website to search engines is important and how you can get Google to index your site. >>https://lnkd.in/gEcraTmC

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What to Look for in a Law Firm Marketing ExpertHaving a strong marketing strategy is crucial for law firms to attract and retain clients, especially in today’s competitive legal industry. However, the task of marketing a law firm can be complex and time-consuming. This is where a law firm marketing expert can make all the difference. But with so many options available, how do you choose the right expert for your firm?In this article, we will discuss what you should look for in a law firm marketing expert to ensure that you make an informed decision. >>https://lnkd.in/gkKqbRyq